BoA - Masayume Chasing

After a wait of over two months, we finally get a PV for Masayume Chasing!



I really like the song, as the instrumental reminds me of the 90s and 00s J-pop songs I loved back in the day with a smidge of modern pop. It's okay, take your time Japan. You'll catch up to 2014 pop in 2044. I think this is the double-edged sword that is J-pop. Composers like Komuro Tetsuya developed a distinct sound for J-pop, and while it was good during its heyday, there has been very little evolution since the 90s. So this song may be great for oldfags like me who listened to a lot of J-pop in the early 2000s, but I can understand how people who got into Asian music through K-pop around 2010 (or later) wouldn't like this song. It has many of the tropes of old J-pop: a stock beat with a good melody but boring progression and an over-reliance on vocals.

There was one thing I disliked and it was the shoe-horned rap right before the bridge. I hated that in Kara's Step (despite loving the song overall) and I hate it here.

Going to the MV, BoA looks great. She had been showing off a sexier image through her recent photoshoots, so this youthful image is a welcome change.


Credit of the gifs belongs to yunboa-love, the only one who made decent gifs at the time of the writing of this post.

source : http://antikpopfangirl.blogspot.com, http://slideshare.net, http://cnn.com

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